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Profile
 

Marketing Strategist experienced in creating and executing multi-platform, integrated programs, and executing engagement marketing to build strategic brand positioning within competitive landscapes.  Areas of expertise include:

 

  • Project Management

  • Sponsorship Activation

  • Content Creation

  • Engagement Marketing

  • Proposal & RFP Development

  • Trade Event Management

 

Work experience​
 

  • Managed business to business trade show activation

  • Developed sponsorship proposals

  • Developed sponsorship leads

Marketing & Events Consultant                                                      New York, NY

​2008 - present

Clients: MARS DIRECT:  MY M&M’S/MARS Retail Group; Queens Economic Development Corp;  URB ALT Festival & Tour; Precision Plus Communications

 

2010 - present

2010 - present

Fifth Avenue Digital                                                                           New York, NY   

Marketing Director/Fellow

​January 2012 - June 2012    

  • Developed marketing and branding strategy for the YouBooth by Fifth Avenue Digital

  • Managed YouBooth social media content

  • Managed product logo development

  • Created sales materials and managed collateral material production

  • Identified new partnership opportunities

 

Developed and implemented customized, multi-platform client merchandising proposals, and executed engagement marketing:

  • Managed and produced multi-platform, multi-market programs

  • Developed and implemented signature and customized programs

  • Partnered with cross functional teams including Sales, Editorial, Digital and Public Relations to achieve project goals

  • Worked with the Creative and Digital teams to develop program micro-sites

  • Oversight of live event content

  • Managed program collateral and asset development

  • Worked with clients to develop and execute custom activations

  • Identified and secured opportunities to provide content at key industry events

  • Implemented consumer sampling programs including:  Salon Sampling program, National Black Nurses Association Conference, and National Black Skiers Association.

  • Created on-site presentation and branding for various trade events including: Personal Care Products Council Annual Meeting, Food Marketing Institute, National Association of Chain Drug Stores Marketplace Conference, and American Association of Advertising Agencies.

  • Participated in developing launch strategy for ESSENCE Salon Network, providing consumers with online, national directory of member salons.

 

 

Time, Inc. /ESSENCE Communications, Inc.                                New York, NY

Senior Special Events Manager

October 1996 - November 2008  

 

​Public Relations Certificate

B.A., Double Major:  English/Politics

New York University                                                                         New York, NY
Mount Holyoke College​                                                                   South Hadley, MA

Education​
 

State University of NY Levin Institute                                             New York, NY
Consulting Fellowship
The Mingo Group/Plus, Inc.                                                            New York, NY                                        

Assistant Account Executive

​August 1995 - September 1996   

Professional Accomplishments
 

  • Developed marketing and branding strategy for YouBooth by Fifth Avenue Digital

  • Developed and implemented customized, multi-platform proposals, and executed engagement marketing:

    • Work & Wealth Seminars: generating an estimated $1,200,000 in ad revenue; attracting average attendance:  200 women per event

    • Lancôme holiday event: increased sales 60% over previous year’s sales

    • Dodge Avenger Listening Lounge Series: generated an estimated $755,000 in ad revenue; attracted 2,500 attendees; garnered 22.5 million media impressions

  • Managed and produced all aspects of multi-platform, multi-market programs:

    • ESSENCE Young Women’s Leadership Conference Series (YWLC): generating an estimated $1,610,000 in ad revenue; attracting 2,600 attendees

    • ESSENCE College Tours (ECT): generating an estimated $11,400,000 in ad revenue over a period of seven years; grew program attendance from 7,000 to 12,000 attendees per year

  • Worked with VP and Senior editors to develop content, identify speakers and execute seminar for ESSENCE Music Festival (EMF).  (Seminars attracted 5,000 people per day during annual July 4th weekend festival.)

  • Managed EMF sponsorship activation team.  (Festival attracted more than 200,000 attendees during July 4th weekend annually.)  Worked with Sponsorship Sales Director and activation team to develop and implement engagement strategy; serving as sponsor liaison; on-site trouble shooting.

  • ​Developed partnerships to secure talent for little or no cost from SONY/BMG, Atlantic Records and Universal/Motown.

  • Responsible for program budgets of up to $200,000

  • Reduced trade show costs by approximately $8,000/year

  • Twitter Metallic
  • s-linkedin

© 2013 by SHARON WYNNE. All rights reserved.

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