PROJECTS

Testimonials

"Sharon is a detail-oriented, event marketing professional. As the senior events manager for ESSENCE magazine, her work was consistently on par with those in positions senior to her. A savvy and innovative manager, Sharon established partnerships and utilized a variety of resources to insure the success of all her events. A master at dealing with budget restraints, Sharon delivered programs that were well executed and often exceeded client objectives."

Michele J. Griffin, Director of Marketing & Development

Marion P. Thomas Charter School

“I've had the opportunity to work with Sharon Wynne on several programs over a ten year period. Sharon was proactive in approaching our organization to ensure the best product placement for her company. She is very detail oriented and creative. When Sharon was with Essence the magazine had a high profile with our manufacturing members which was the magazine's targeted market. Sharon is a pleasure to work with.”

Jean Tulipane, VP Conferences

Personal Care Products Council

“Sharon is meticulous in paying attention to every detail and is well poised in handling any challenge that may arise. She brings a keen sense of professionalism, fresh ideas, and her commitment to every project. Her expertise and logistical management skills were invaluable to the ESSENCE Music Festival.”
Gina Charbonnet, Producer

ESSENCE Music Festival

Trade Shows

Managed business to business trade show activation
Developed and managed on-site presentation and branding for various trade events
Identified and secured opportunities to provide content at key industry events

Marketing and Branding Strategy

Fifth Avenue Digital is a trusted resource that supplies photographers and innovative photographic solutions for marketing and advertising events to advertising agencies, PR companies, event planners and venues. In an effort to drive sales for the YouBooth photo booth, a self-standing, open air photo booth, the following marketing and branding strategy was implemented:

Product logo development
Sales materials and collateral material ceation
New partnership opportunities were identified
YouBooth website developed
FaceBook presence management for the YouBooth

PROJECTS

Marketing programs and events are never designed to be an end in itself, but rather as a tactic to drive a larger strategy, always with the understanding that the ultimate goal is to generate or increase revenue. Coming from a background in advertising sales marketing, I am experienced in developing and executing engaging programs that create authentic connections between brand and audience.

The following are some of the projects I've worked on:

Multi-Market Conferences and Tours

ESSENCE Young Women’s Leadership Conference: Jumpstart Your Future!

This conference was created to empower young Black women (ages 18-24 years) with the tools and information she will need to unleash her brilliance, fuel her success, and to fully realize her potential as they prepare to leave college and launch their careers.

ESSENCE College Tours

Targeting readers between the ages of 18-24, the ESSENCE College Tour celebrated the style, beauty, and expressions of ESSENCE readers between the ages of 18-24 with the ultimate student experience - combining information and entertainment. Incorporated into prominent, key events in the social life of the universities visited, the tours included the following activities to engage the students: seminars, beauty consultations and generating an estimated $11,400,000 in revenue over a period of seven years; grew program attendance from 7,000 to 12,000 attendees per year.